{"id":2381,"date":"2022-05-11T14:31:24","date_gmt":"2022-05-11T14:31:24","guid":{"rendered":"https:\/\/websites.emerson.edu\/grad-life\/?p=2381"},"modified":"2023-04-26T17:11:48","modified_gmt":"2023-04-26T17:11:48","slug":"business-of-creative-enterprises-ma","status":"publish","type":"post","link":"https:\/\/websites.emerson.edu\/grad-life\/2022\/05\/11\/business-of-creative-enterprises-ma\/","title":{"rendered":"Meet Our Newest Grad Program: Business of Creative Enterprises, MA"},"content":{"rendered":"\n

As a college that values the power of creative communication, Emerson is always looking for new ways to prepare students for a career in the arts. Now, even those interested in the business side of their creative field can pursue a master\u2019s degree in the Business of Creative Enterprises<\/a>, or BCE, for short.<\/p>\n\n\n\n

To get a better sense of what this new program has to offer, I asked Assistant Director of Graduate Admissions Colleen O\u2019Brien and Senior Executive-in-Residence and BCE Program Director Wes Jackson to share their perspectives from the admissions side and within the program itself.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
\"Headshot:
Wes Jackson
Senior Executive-in-Residence & BCE Program Director<\/figcaption><\/figure>\n\n\n\n
\"Headshot:
Colleen O’Brien
Assistant Director of Graduate Admissions<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

The Alternative to the MBA<\/strong><\/h2>\n\n\n\n

\u201cThe Business of Creative Enterprises program uniquely blends the business and creative worlds. The degree allows students to learn fundamental business skills \u2013 from leadership and culture building techniques, finance, strategic planning, marketing, and storytelling \u2013 all from a creative mindset and perspective,\u201d said Colleen.<\/p>\n\n\n\n

\u201cThe tagline we\u2019ve been using is \u2018the alternative to the MBA,\u2019\u201d Wes added. \u201cI hate to describe things in a negative sort of fashion, but there is the sense that the MBA as a model is a little bit outdated. In our program there\u2019s less of a tremendous focus on finance and crunching the numbers\u2014that MBA stereotype\u2014and a lot more on leadership, accountability, and innovation. It\u2019s for people who had to find their own journey on the business-side as they got into the creative industries. We\u2019re trying to solve that problem for them and help them start the race a few steps ahead.\u201d<\/p>\n\n\n\n

There\u2019s been significant success already with this type of program at Emerson. Just two years ago, the first cohort<\/a> of Emerson\u2019s undergrad BCE program crossed the graduation stage, marking an important success in building relationships between the college and the business world. Such an accomplishment, in fact, that faculty were encouraged to expand the program.<\/p>\n\n\n\n

I think the people who are going to be attracted to the program are the creative majors in undergrad who pursued their art, got into the marketplace, realized that they were missing some pieces of the puzzle, and now want to come back<\/p><\/blockquote><\/figure>\n\n\n\n

\u201cWe were getting so much feedback from parents and alumni: \u2018Oh, I wish you offered this when I was in undergrad.\u2019 So, we thought, why not offer it now?\u201d said Wes. \u201cThe ideal student for this program is interested in bringing their experiences to us, showing what they\u2019ve been struggling and succeeding with and throwing that into the pot. They\u2019re going to elevate what we\u2019re doing. Any working professional or very eager student who wants to continue their scholarly path is ideal for this program.\u201d<\/p>\n\n\n\n

That\u2019s not to say there is one type of ideal student for the BCE program. As Wes clarified, the existence of an \u201cideal\u201d student implies that there are also \u201cnot ideal\u201d students, which isn\u2019t the case here \u2013 one of the program\u2019s major goals is to accumulate as many diverse perspectives as possible:<\/p>\n\n\n\n

“I think the people who are going to be attracted to the program are the creative majors in undergrad who pursued their art, got into the marketplace, realized that they were missing some pieces of the puzzle, and now want to come back, get those more business-y pieces, put it back into their art, and venture forward.”<\/p>\n\n\n\n

\u201cAlthough this is a degree for students looking to master the business needs and demands of the creative industry, it also focuses on different leadership approaches, business ethics, social responsibility, and equity,\u201d said Colleen. \u201cStudents will learn how to apply these principles across any industry and will reimagine how we approach bias in all aspects of business. We are truly building the future of the creative world, which is both exciting and inspiring.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

Creating a Culture of Diversity<\/strong><\/h2>\n\n\n\n

For Wes, that future combination of the business and creative worlds depends on including a diversity of experiences \u2013 as it always has in artistic pursuits.<\/p>\n\n\n\n

\u201cI want to have the single dad in Chicago with the Malaysian immigrant from Florida. I want that<\/em> kind of creative collision, because that\u2019s the world. You have to have respect and learn how to make money with all types of folks!\u201d<\/p>\n\n\n\n

To ensure those varied perspectives are at the center of the Business of Creative Enterprises program, students will complete two online, collaborative Immersion experiences\u2014where they will meet regularly via Zoom with their instructors and classmates\u2014at the beginning and end of the degree.<\/p>\n\n\n\n

\u201cBecause we\u2019re going to have this diverse group, and we\u2019re not going to be with each other in person, the Immersions are a way to build that community digitally,\u201d said Wes. \u201cThe first Immersion we\u2019re trying to set the tone of our philosophy, so when real life creeps in, or something uncomfortable comes up, we can talk to each other. The second Immersion will be more: \u2018we\u2019ve learned all of these lessons, now let\u2019s put them to work,\u2019 with all of us faculty cheering them on, saying \u2018we want you to go on your own journey.\u2019\u201d<\/p>\n\n\n\n

\"Zoom<\/figure>\n\n\n\n

Aside from the fact that the program is fully online, this focus on diverse perspectives and the desire to reshape how students consider some of the more uncomfortable aspects of the business world is key in distinguishing the BCE Master\u2019s from other universities\u2019 MBAs. From Wes\u2019 perspective, this is part of what makes the Immersion experiences so crucial, and was also front of mind in selecting faculty to teach the program.<\/p>\n\n\n\n

I think we have created a really inclusive, enlightened curriculum by including enlightened and intelligent people.<\/p><\/blockquote><\/figure>\n\n\n\n

\u201cOne of the classes I\u2019m co-teaching will be talking about the historical roots of capitalism to help us better understand the system. We\u2019re going to talk about how people have been excluded, and we\u2019re going to come up with plans about how we can include them. It\u2019s going to get tough. You\u2019re going to be confronted with some uncomfortable realities and biases, but in order to do that, we have to understand each other.<\/p>\n\n\n\n

\u201cWe\u2019re going to put you in classrooms with faculty and fellow students who are equally \u2018odd,\u2019\u201d \u2014in other words, us creatives who may not always fit the business-world mold\u2014\u201cso that you can look at each other like, \u2018Wait a minute, if we\u2019re all here, and we\u2019re all supposedly weird and odd, aren\u2019t we all normal?\u2019 The faculty will empower you to be that artistic self, and also talk about the brutal history of capitalism and what it\u2019s done to women and people of color. We\u2019re not dancing around the edges. We want to get into the tough parts and talk about them \u2013 how are they going to affect your business, and how will they not?\u201d<\/p>\n\n\n\n

With affiliated faculty and executives in residence<\/a> spanning across fields like Marketing Communication, Visual & Media Arts, Performing Arts, and professors from the Marlboro Institute for Liberal Arts & Interdisciplinary Studies, Wes said that the \u201creal magic\u201d on his side is the people who have come together to make this program as unique as it is.<\/p>\n\n\n\n

\u201cWhen I look at the people who are on the faculty, we\u2019re bringing that diversity of thought and people into it ourselves, too. With everything else they have going on, they still put so much time and collaboration into developing the curriculum and into their individual courses, and with such little compensation. Their primary motivation was to be able to interact with the people that we\u2019re attracting to the program.<\/p>\n\n\n\n

\u201cWhen you start from an inclusive place and with different voices already in there, it\u2019s easier to maintain that momentum. So, I think we have created a really inclusive, enlightened curriculum by including enlightened and intelligent people. It\u2019s all the hard work of the faculty, who, brick by brick, sentence by sentence, assignment by assignment, are trying to be the leaders that we\u2019re trying to train our students to be, as well.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

A Business Degree, the Emerson Way<\/strong><\/h2>\n\n\n\n

When asked what the most exciting part about the Business of Creative Enterprises graduate program is for them, both Colleen and Wes\u2019s answers embodied the ethos of equity and addressing the real needs of students that stands behind Emerson\u2019s approach to learning \u2013 at the graduate or undergraduate level.<\/p>\n\n\n\n

\u201cOur students care about the principles behind a brand, valuing equity starting at the top of an organization that spans across gender, race, religion, age, sexual orientation, and more,\u201d said Colleen. \u201cThis degree is industry responsive, and Emerson has designed courses for the ever-evolving needs of the industry.\u201d<\/p>\n\n\n\n

\u201cI think a business degree at Emerson is itself exciting, because of everything that means,\u201d said Wes. \u201cWe\u2019re not at Kellogg, we\u2019re not at Darden, we\u2019re not across the water in Cambridge, right? This is a school that\u2019s known for film, TV, communications, theatre\u2014that creative vision has seeped into everything that we do, and then<\/em> we talk about business. We\u2019re starting from such a beautiful place.<\/p>\n\n\n\n

\u201cAt our BCE conference<\/a> we had this little phrase: \u2018exclusion is not profitable.\u2019 And artists know that already, so there\u2019s a little bit of that empathy and inclusion baked-in to art. Now, as the business world is realizing \u2018We need to think like artists!\u2019 what you\u2019re going to get is a balanced education that I don\u2019t think you can get anywhere else.<\/p>\n\n\n\n

\u201cObviously, I\u2019m biased, but this curriculum is giving you what the marketplace needs right now, and that\u2019s because of the Emerson way of empathy, of communication, of being able to pitch yourself to people who don\u2019t look or act like you, who didn\u2019t grow up like you. And that\u2019s why I think it\u2019s our time to shine, as creatives. It\u2019s our time to teach.<\/p>\n\n\n\n

\u201cWe\u2019ve spent a lot of time trying to think like business people, and so I think we woke up, like, \u2018Wait a minute, you should be thinking like us.\u2019 That\u2019s why this is the new MBA. We\u2019re flipping the focus\u2014the artists are in charge now.\u201d<\/p>\n\n\n\n

\"Grad<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Interested in Applying?<\/strong><\/h2>\n\n\n\n

For more information about the Business of Creative Enterprises MA or the application process, visit the program\u2019s summary page<\/a>, or reach out to Colleen to set up an appointment<\/a>. You can submit your application<\/a> to the program through July 15th<\/sup>, and be sure to tune in for our upcoming graduate admissions information sessions<\/a> on May 17th<\/sup> and 24th<\/sup>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a college that values the power of creative communication, Emerson is always looking for new ways to prepare students for a career in the arts. Now, even those interested in the business side of their creative field can pursue … Continued<\/a><\/p>\n","protected":false},"author":2626,"featured_media":2392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[244],"tags":[248,245,246,249,247,68,76,91,192,94,118,222],"class_list":["post-2381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-of-creative-enterprises","tag-artist","tag-business","tag-business-of-creative-enterprises","tag-creative-enterprises","tag-creatives","tag-emerson-college","tag-emerson-graduate-program","tag-grad-school","tag-graduate-programs","tag-graduate-school","tag-masters","tag-masters-programs"],"yoast_head":"\nMeet Our Newest Grad Program: Business of Creative Enterprises, MA - The Emerson Grad Life Blog<\/title>\n<meta name=\"description\" content=\"Learn more about Emerson's newest 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