{"id":3126,"date":"2023-03-15T07:42:00","date_gmt":"2023-03-15T07:42:00","guid":{"rendered":"https:\/\/websites.emerson.edu\/grad-life\/?p=3126"},"modified":"2023-04-26T17:48:29","modified_gmt":"2023-04-26T17:48:29","slug":"strategic-marketing-communication-student-is-ready-for-a-creative-future","status":"publish","type":"post","link":"https:\/\/websites.emerson.edu\/grad-life\/2023\/03\/15\/strategic-marketing-communication-student-is-ready-for-a-creative-future\/","title":{"rendered":"Strategic Marketing Communication Student is Ready for a Creative Future"},"content":{"rendered":"\n
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\"Kate
Kate Dubovikova, current SMC graduate student<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Do you have a passion for creativity and marketing? Want to make a difference with branding and campaigns? Today we are interviewing Kate Dubovikova, a second-year graduate student in Emerson\u2019s Strategic Marketing Communication (SMC) program. She\u2019ll share what it\u2019s like to study SMC at Emerson, what her experience has been, and where she\u2019s going after graduation. <\/p>\n\n\n\n

What led you to Emerson?<\/strong><\/h2>\n\n\n\n

Originally from Russia, Kate\u2019s first degree was a specialist degree in Linguistics and Intercultural Communication. Because of her background in communication, Emerson\u2019s emphasis on communication in marketing appealed to Kate. \u201cInstead of just focusing on the data side of marketing, the program focuses on the communication side of things, and storytelling is a big part of it,\u201d she explains. \u201cWhen I saw that, I thought, \u2018Wow, this isn\u2019t just the program I need for my career, it\u2019s also very interesting.\u2019\u201d<\/p>\n\n\n\n

Kate talked to the SMC Graduate Program Director<\/a>,<\/strong> Brenna McCormick, about the program before enrolling. Their conversation was part of the reason Kate chose\u00a0 Emerson. \u201cMy first call with Brenna is what really stood out to me in the application process; we connected on a lot of ideas, and Brenna\u2019s enthusiasm for the profession and marketing was contagious enough to bring me on board. I hear the same thing from many other students.”<\/p>\n\n\n\n

What\u2019s the difference between earning your bachelor\u2019s and earning your master\u2019s?<\/strong><\/h2>\n\n\n\n

\u201cAt Emerson, the classes are about real life,\u201d Kate says. In her bachelor\u2019s degree, Kate learned primarily through lectures about theory, with no focus on real life applications. At Emerson, she has enjoyed the number of group projects and open class discussions because they help her practice strategic marketing skills she will need in the professional world. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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What does your typical day look like?<\/strong><\/h2>\n\n\n\n

Kate works two part-time jobs, and that\u2019s usually how she spends her mornings and afternoons. After dinner, she will either head to class or study. Most SMC classes are in the evening, which makes the program convenient for working professionals. Kate is in two classes this semester, which is an average course load for the program. <\/p>\n<\/div>\n<\/div>\n\n\n\n

Do you feel connected in the program?<\/strong><\/h2>\n\n\n\n

\u201cDefinitely,\u201d Kate says. \u201cI feel really connected with my peers. Especially since we work on so many group projects, we really get to know one another in the program.\u201d Kate often sees her classmates outside of school and looks forward to the monthly departmental events, where all the SMC students and faculty spend time together. <\/p>\n\n\n\n

Following the department on social media also helps Kate stay connected with her Strategic Marketing Communication peers. One of her friends runs the department\u2019s Instagram<\/a>,<\/strong> and the SMC LinkedIn page<\/a><\/strong> is a great place for her to find professional connections and opportunities.\u00a0<\/p>\n\n\n\n

Additionally, Kate feels well supported by her professors. All the professors in the program have regular office hours, where students can either ask class-specific questions or questions about internships and career opportunities. Plus, most faculty are located on the 7th and 8th floors of 120 Boylston, so they are easily accessible to students.\u00a0<\/p>\n\n\n\n

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What careers are SMC students prepared  for after graduation?<\/strong><\/h2>\n\n\n\n

\u201cThere are so many career options,\u201d Kate says. \u201cThat\u2019s the beauty of marketing and this program. Even our program’s tagline says \u2018Everyone needs marketing. Marketing needs everyone.\u2019 So true as it is applicable in so many industries.\u201d For example, in Kate\u2019s capstone course, students take on many different professional roles, such as brand managers, public relations  managers, promotion managers, digital marketing, brand strategists, and creative directors, all of which are possible careers for SMC students. <\/p>\n<\/div>\n\n\n\n

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\"Two
Photo by airfocus<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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What have been your favorite courses?<\/strong><\/h2>\n\n\n\n

\u201cThe Creative Thinking class was a nice surprise. I had never thought of something like that, but it was really interesting to learn how to maintain your creativity in the field.\u201d In fact, the course work in this class inspired Kate\u2019s future goals. After graduation, she hopes to become a Creative Director or Creative Strategist.<\/p>\n\n\n\n

Apart from her Creative Thinking class, Kate really enjoyed her Design Communication course. In the class, students participated in a 4-day design sprint project, where they identified an existing problem and had to design a solution, prototype their solution, and showcase the prototype. The final project of the course was designing a website, so Kate left the class with her own personal website<\/a>. <\/strong>\u201cI think these projects show how much value the program brings to your development, and I think in marketing that\u2019s what employers look for,\u201d she explains.<\/p>\n\n\n\n

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\"Two
Photo by Jason Goodman<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

Do you have any advice for prospective students?<\/strong><\/h2>\n\n\n\n

\u201cFollow your gut,\u201d Kate says. \u201cIf you like the program, go for it, and don\u2019t overthink.\u201d Kate herself was at an orientation for another program when she realized the school was not a good fit for her. \u201cWith Emerson, as soon as I stepped on campus, I knew this was the place for me. They helped me transfer all my paperwork before I started at the other school, and it\u2019s been great ever since.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

What\u2019s next after graduation?<\/strong><\/h2>\n\n\n\n

Kate would like to work as a Creative Director or Creative Strategist after graduation. She\u2019s very interested in working at a marketing agency because most of her experience is with internal marketing. While she\u2019s sad to graduate and leave Emerson in May, Kate feels well prepared for a bright future.<\/p>\n\n\n\n

For more information about Emerson\u2019s Strategic Marketing Communication program, please visit their website or reach out to our Graduate Admissions team<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a passion for creativity and marketing? Want to make a difference with branding and campaigns? Today we are interviewing Kate Dubovikova, a second-year graduate student in Emerson\u2019s Strategic Marketing Communication (SMC) program. She\u2019ll share what it\u2019s like … Continued<\/a><\/p>\n","protected":false},"author":2788,"featured_media":3127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[2,29],"tags":[290,318,76,91,114,118],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-day-in-the-life","category-strategic-marketing-communication","tag-boston-grad-students","tag-day-in-the-life","tag-emerson-graduate-program","tag-grad-school","tag-marketing","tag-masters"],"yoast_head":"\nStrategic Marketing Communication Student is Ready for a Creative Future<\/title>\n<meta name=\"description\" content=\"Today we are interviewing Kate Dubovikova, a second-year graduate student in Emerson\u2019s Strategic Marketing Communication (SMC) program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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