{"id":5183,"date":"2025-02-27T13:32:26","date_gmt":"2025-02-27T18:32:26","guid":{"rendered":"https:\/\/websites.emerson.edu\/grad-life\/?p=5183"},"modified":"2025-02-27T13:33:58","modified_gmt":"2025-02-27T18:33:58","slug":"inside-lovestruck-books-cambridges-first-romance-bookstore","status":"publish","type":"post","link":"https:\/\/websites.emerson.edu\/grad-life\/2025\/02\/27\/inside-lovestruck-books-cambridges-first-romance-bookstore\/","title":{"rendered":"Inside Lovestruck Books: Cambridge\u2019s First Romance Bookstore"},"content":{"rendered":"\n<p>Emily Goyanes, a <a href=\"https:\/\/emerson.edu\/majors-programs\/graduate-programs\/graduate-publishing-and-writing-ma\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Publishing and Writing MA<\/strong><\/a> student expected to graduate Fall \u201825, has taken hands-on experience in the book world to the next level. She works as a bookseller at <a href=\"https:\/\/lovestruckbooks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lovestruck Books<\/strong><\/a>, the first romance-focused bookstore to open in Cambridge. The store offers an array of romance subgenres, including romantasy, romantic comedies, contemporary romance, historical romance, and LGBTQ+. \u201cWe&#8217;re a diverse community where every reader belongs,\u201d says their website.&nbsp;<\/p>\n\n\n\n<p>Lovestruck officially opened its doors in December 2024, and hosted an array of grand opening events throughout January, including tarot card readings, author visits, and free coffee tastings. And Emily, hired a month before Lovestruck\u2019s grand opening, has been there since the beginning.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5183_f32778-99 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5183_f32778-99 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5183_f32778-99\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From Barnes &amp; Noble to Lovestruck: Importance of Indie Bookstores<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-1024x768.jpeg\" alt=\"Members of the Lovestruck Books staff smiling at the camera with heart-shaped sunglasses for Valentine's Day.\" class=\"wp-image-5187\" style=\"width:464px;height:auto\" srcset=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-1024x768.jpeg 1024w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-300x225.jpeg 300w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-768x576.jpeg 768w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-1536x1152.jpeg 1536w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/lovestruck-staff-valentines-day-1-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lovestruck Books staff on Valentine&#8217;s Day.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>For Emily, a Los Angeles native, Lovestruck Books is not the first bookstore she\u2019s ever worked in. With experience working at Barnes &amp; Noble in California and <a href=\"https:\/\/tridentbookscafe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Trident Booksellers &amp; Cafe<\/strong><\/a> on Boston\u2019s famous Newbury Street, she was a perfect candidate to join Lovestruck\u2019s new team.&nbsp;<\/p>\n\n\n\n<p>But Emily feels that independent, or indie, bookstores shape romance readership and author visibility in ways that larger retailers often don\u2019t. She emphasizes that Lovestruck fully caters to the community&#8217;s needs, curating a selection of books tailored to its customers&#8217; wants. \u201cFor romance specifically, Lovestruck has been able to stock a lot of titles that maybe aren\u2019t as popular as the big ones,\u201d says Emily. \u201cWe also really wanted to create a space for self-published and independently published authors. I think we\u2019ve been able to do a great job of that so far, and hopefully we can continue to do so!\u201d she adds.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5183_7b7366-2f .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5183_7b7366-2f .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5183_7b7366-2f\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Romance in the World of Publishing<\/h2>\n\n\n\n<p>Although romance dominates the publishing industry and remains one of the highest-grossing genres, academic discussions often overlook it. The stigma behind the romance genre makes a dedicated bookstore like Lovestruck so important, especially in an academic hub like Cambridge. \u201cAs a lifelong romance reader, I\u2019m constantly striving to make people view romance as a serious genre. There\u2019s still a lot of stigma and stereotyping around romance, but Lovestruck is proof that people want romance books. It has been extremely reaffirming to see crowds of people in the store coming in to celebrate love and love stories.\u201d<\/p>\n\n\n\n<p>Emily also celebrates how the romance genre is making small leaps of recognition in the publishing world. She says, \u201cIn one of my classes, The Role of the Literary Agent, we track the <a href=\"https:\/\/www.nytimes.com\/books\/best-sellers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>New York Times <\/em>Best Sellers<\/strong><\/a> every week. This past week alone, almost half of the paperback bestsellers were romance or a romance subgenre. It\u2019s great to see proof that this isn\u2019t a genre that\u2019s going away; it really is persevering through difficult times.\u201d<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5183_792ef8-a7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5183_792ef8-a7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5183_792ef8-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Continuing to Bring Lovestruck Into the Classroom<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-768x1024.jpeg\" alt=\"Emily smiling beside romance author Chloe Gong while holding two of Chloe's recently published books.\" class=\"wp-image-5185\" style=\"width:287px;height:auto\" srcset=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-768x1024.jpeg 768w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-225x300.jpeg 225w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-1152x1536.jpeg 1152w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-1536x2048.jpeg 1536w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/02\/Chloe-Gong-event-1-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Emily with author Chloe Gong.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>As a Publishing and Writing MA student, Emily remains fascinated by tracking sales and literary trends in real time through her work as a bookseller. \u201cIt\u2019s interesting to see what the general public enjoys reading, and which authors tend to stick out in different stores.\u201d<\/p>\n\n\n\n<p>When asked about the influence of popular media on sales, Emily says, \u201cThere is a lot of influence from <a href=\"https:\/\/www.tiktok.com\/tag\/BookTok\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BookTok<\/strong><\/a> in the store, but I would say less so from other sources like Goodreads. A lot of our customers are newer readers who are just getting into the romance genre, so many of them gravitate towards popular BookTok titles.\u201d<\/p>\n\n\n\n<p>Emily also emphasized how often she applies lessons and skills learned at Lovestruck to her classroom discussions, and vice versa. \u201cA lot of the time when I\u2019m tracking trends and looking into what books we should carry in our store, I get to talk about that with my classmates. The author events we host have also given me the opportunity to communicate with both authors and their publicists, giving me a better understanding of how book tours and signings work,\u201d Emily adds.&nbsp;<\/p>\n\n\n\n<p>Conversely, Emily says knowledge from her publishing classes has been helpful, specifically in regard to a writer\u2019s workshop she is hosting at Lovestruck. \u201cWhile reading books and giving feedback is something I enjoy in general, my editorial classes have given me the credentials to run that in the store!\u201d she exclaims.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5183_8518e1-8a .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5183_8518e1-8a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5183_8518e1-8a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Forward<\/h2>\n\n\n\n<p>Emily&#8217;s experience at Lovestruck Books, combined with her education at Emerson, has deepened her appreciation for all aspects of publishing. \u201cFrom the authors to the editors to the cover designers to the sales reps who are putting the books into our store\u2014I&#8217;ve really gotten to see a little bit of everything.\u201d She also adds that \u201cworking in a bookstore\u2014in both a chain and an indie store\u2014has helped me weed out what I\u2019m probably not suited for, as well.\u201d<\/p>\n\n\n\n<p>Overall, Emily maintains that \u201cit\u2019s great to just be in a space with so many like-minded individuals who love reading, writing, or book editing. It\u2019s given me the confidence to pursue some of my more creative hobbies!\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Lovestruck Books, conveniently located near Harvard Square via the <a href=\"https:\/\/websites.emerson.edu\/grad-life\/2024\/09\/17\/public-relations-alum-now-senior-director-at-the-mbta\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MBTA<\/strong><\/a> Red Line, is the perfect spot for romance readers and book lovers alike. Whether you\u2019re looking for an enemies-to-lovers trope, fun bookish gifts, or just a warm cup of coffee, this is the place for you. Be sure to check out more upcoming events on their <a href=\"https:\/\/lovestruckbooks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>website<\/strong><\/a>\u2014and if you stop in, don\u2019t forget to say hi to Emily!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emily Goyanes, a Publishing and Writing MA student expected to graduate Fall \u201825, has taken hands-on experience in the book world to the next level. She works as a bookseller at Lovestruck Books, the first romance-focused bookstore to open in &hellip; <a href=\"https:\/\/websites.emerson.edu\/grad-life\/2025\/02\/27\/inside-lovestruck-books-cambridges-first-romance-bookstore\/\">Continued<\/a><\/p>\n","protected":false},"author":3410,"featured_media":5187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[204,22],"tags":[665,44,217,59,68,91,663,661,662],"class_list":["post-5183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston","category-publishing-and-writing","tag-books","tag-boston","tag-cambridge","tag-current-students","tag-emerson-college","tag-grad-school","tag-lovestruck-books","tag-romance","tag-romance-genre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside Lovestruck Books: Cambridge\u2019s First Romance Bookstore - 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