{"id":5552,"date":"2025-10-15T12:16:45","date_gmt":"2025-10-15T16:16:45","guid":{"rendered":"https:\/\/websites.emerson.edu\/grad-life\/?p=5552"},"modified":"2025-10-15T12:19:07","modified_gmt":"2025-10-15T16:19:07","slug":"faculty-in-focus-5-questions-with-a-strategic-marketing-professor","status":"publish","type":"post","link":"https:\/\/websites.emerson.edu\/grad-life\/2025\/10\/15\/faculty-in-focus-5-questions-with-a-strategic-marketing-professor\/","title":{"rendered":"Faculty in Focus: 5 Questions With a Strategic Marketing Professor"},"content":{"rendered":"\n<p>Ever thought about what your professor&#8217;s life is like outside of the classroom? Maybe you\u2019ve wondered what fuels their morning, pondered their go-to pump up song, or why they feel so connected to the Emerson community. To take a sneak peek behind the podium, we\u2019re launching a new Emerson Grad Life series where each installment features a fast-paced interview with a different graduate-level professor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/10\/doug-quintal.jpeg\" alt=\"Doug Quintal's headshot. Middle-aged white man with glasses wearing a black shirt.\" class=\"wp-image-5554\" style=\"width:259px;height:auto\" srcset=\"https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/10\/doug-quintal.jpeg 300w, https:\/\/websites.emerson.edu\/grad-life\/wp-content\/uploads\/sites\/37\/2025\/10\/doug-quintal-150x150.jpeg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p>To kick things off, we\u2019re chatting with <a href=\"https:\/\/emerson.edu\/faculty-staff-directory\/douglas-quintal\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Doug Quintal<\/strong><\/a>, a professor and Senior Executive-in-Residence in Emerson\u2019s <a href=\"https:\/\/emerson.edu\/academics\/academic-departments\/marketing-communication\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Department of Marketing Communication<\/strong><\/a>. Professor Quintal has served as the <a href=\"https:\/\/emerson.edu\/academics\/academic-departments\/marketing-communication\/graduate-programs\/strategic-marketing-ma\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Graduate Program Director<\/strong><\/a>, Undergraduate Program Director, and Internship Coordinator during his time at the College. He\u2019s also led Emerson\u2019s national advertising competition team to five New England District championships! His first book, <em><a href=\"https:\/\/www.barnesandnoble.com\/w\/full-metal-branding-doug-quintal\/1143934706\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, and Entrepreneurs<\/strong><\/a><\/em>, was published in 2023, and an article about his intersecting interests has even been featured in the <a href=\"https:\/\/berkeleybeacon.com\/emerson-professor-incorporates-love-of-heavy-metal-music-into-bbq-sauce-company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Berkeley Beacon<\/strong><\/em><\/a>. Read on to find out who this professor is beyond office hours.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Coffee, tea, or something else; what fuels your morning?<\/h3>\n\n\n\n<p>Coffee\u2014usually <a href=\"https:\/\/www.deathwishcoffee.com\/?srsltid=AfmBOoqHlEiC-EJ07_U3UwKZJ_5WRCc2ebvXR9WryvvxKBqSYqyiJHFO\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Death Wish<\/strong><\/a>\u2014at least two cups. My morning playlist also helps. It includes tracks from Slayer, Metallica, Ghost, Slipknot, Butcher Babies, &amp; In This Moment among others.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5552_a0045c-7d .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5552_a0045c-7d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5552_a0045c-7d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s your favorite thing about working with grad students?&nbsp;<\/h3>\n\n\n\n<p>Their levels of creative problem solving, inquisitiveness, and passion &amp; commitment to the subject matter.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5552_0724c7-21 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5552_0724c7-21 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5552_0724c7-21\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s one book, TV show, or podcast you think everyone should know about?&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.imdb.com\/title\/tt4647692\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Letterkenny<\/strong><\/a>. It is quite possibly the funniest TV show ever. Given the current political climate, we definitely need more opportunities to laugh.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5552_feb5bf-dd .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5552_feb5bf-dd .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5552_feb5bf-dd\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s a hobby or interest of yours that might surprise your students?&nbsp;<\/h3>\n\n\n\n<p>Some students are aware of this, but many are not &#8211; I make my own line of BBQ sauces. The brand is called <a href=\"https:\/\/www.instagram.com\/blackmassbbq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Black Mass BBQ Sauce<\/strong><\/a>.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-5552_0c4dda-46 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-5552_0c4dda-46 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-5552_0c4dda-46\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">If a prospective student asked you, \u201cWhy Emerson?,\u201d what would you tell them?&nbsp;<\/h3>\n\n\n\n<p>I genuinely believe Emerson lies at the heart of creativity and innovation. This is evident in the faculty, the course offerings, and the types of students we attract. The education is not pedestrian. We groom the most creative and insightful minds to succeed in their chosen fields.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>We hope this series helps current and prospective students connect more deeply with the faculty that make the Emerson community so strong. Keep an eye out as we continue this series\u2014your favorite professor might just be featured!<br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever thought about what your professor&#8217;s life is like outside of the classroom? Maybe you\u2019ve wondered what fuels their morning, pondered their go-to pump up song, or why they feel so connected to the Emerson community. To take a sneak &hellip; <a href=\"https:\/\/websites.emerson.edu\/grad-life\/2025\/10\/15\/faculty-in-focus-5-questions-with-a-strategic-marketing-professor\/\">Continued<\/a><\/p>\n","protected":false},"author":3410,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[29,395],"tags":[766,769,767,764,763,68,770,765,768,761,155],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-marketing-communication","category-why-emerson","tag-berkeley-beacon","tag-black-mass-bbq-sauce","tag-death-wish-coffee","tag-department-of-marking-communication","tag-doug-quintal","tag-emerson-college","tag-emerson-professors","tag-full-metal-branding","tag-letterkenny","tag-strategic-marketing","tag-strategic-marketing-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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