By: Alex O’Leary, Treasurer and Jasmin Weiss, Social Media Chair
Justin Johnson and a team from Facebook visited the Boston campus on April 9 to provide Emerson College students with a comprehensive workshop on creating and promoting video content through Facebook. The step-by-step seminar brought together undergraduates, graduate students and faculty at Bill Bordy Theatre in Emerson’s Union Bank Building.
Build Your Brand
The first step Justin Johnson and the team from Facebook demonstrated was building your personal brand on Facebook. Facebook makes it easy to create a page, and Johnson suggests that your URL and profile name be consistent, making it easier for users to locate you. Use your page to express yourself or your brand; describe yourself, be true to your voice, and develop a specific look. These suggestions apply to any and all users on Facebook, whether you’re using the platform to produce comedy sketches, how-to videos, vlogs, or streaming video games.
Publish Content
While most people are familiar with Facebook’s video-sharing feature, the team from the social media giant were sure to go in-depth to explore all of the content sharing options. Be sure to utilize Facebook Stories, which disappear after 24 hours; Premieres, which allow users to tease out upcoming content, and live stream video games. Additionally, content producers should utilize Creator Studio to effectively post, manage, and monetize their content. How often you post does not matter, so long as you post on a consistent basis. Whether your subscribers have come to expect a video every day, or on every Monday, make sure you stick to that schedule to condition your audience and retain loyalty.
Ways to Earn
Facebook isn’t just a social-sharing platform, but offers dynamic opportunities for content creators to make money. For video producers, make sure your content passes three minutes to make room for Ad Breaks. Build your platform to a point where you can collaborate with other brands and earn money from sponsored post. Additionally, Facebook offers creators the opportunity to create fan subscription pages (like Patreon) with seven price points for pages to further monetize their content.
With all this advice in hand, it’s never been easier to build an online persona. Create a page, establish your brand, and express yourself! While communities exist offline and through other platforms, Facebook is the largest and most vibrant, and provides spectacular opportunities for creators to make waves in the digital marketplace.