Emotional Intelligence with Heather Evans

On the third day of the PRSSA International Conference, Heather Evans from Pivot, Inc., a professional coaching company, spoke about the importance of emotional intelligence in leadership during the session titled “Emotional Intelligence: Five Leadership Skills Communications Pros Must Know.” Evan began by introducing the five pivots of emotionally intelligent leaders.

Pivot 1: Autopilot v. Conscious Leadership

Evan described the neuroscience behind a leader on “autopilot,” or an individual who fails to challenge their tendency to become stressed and irritable when in difficult situations. This particular leader’s amygdala is often enlarged when they are in these situations hindering rational thinking, creativity and innovation. In order to ensure one is not on autopilot, they should be aware of these negative thoughts and enter the “gateway.” The practices that allow one to enter the “gateway” include self-awareness, self-regulation, motivation, empathy and social skills. 

Pivot 2: Listening to Inner Critique v. Coach

PRofessionals can often be critical of themselves. Evan explained the importance of reassigning one’s inner critic and stated staying in the present can combat this. Evan said when an individual is upset, they often focus on an event that happened in the past or a fabricated future. Instead of saying, “My boss is going to hate my pitch,” a professional should stay in the moment and listen to their inner coach.

Pivot 3: Emotional Armoring v. Emotional Intelligence

Evan introduced the concept of armoring, or falling to anger or controlling-tendencies. By blaming others, being defensive, ignoring problematic individuals or being contemptuous, a professional is contributing to a toxic work environment. Evan recommends being curious by asking someone to “tell me more” and having them elaborate on the issues at hand. By asking them to explain their decisions or actions, a professional is giving themselves the opportunity to understand the other person’s perspective.

Pivot 4: Listening to Respond v. Understand

Evan then explained the importance of listening to understand what another is saying instead simply focusing on one’s own response. For example, when two individuals are in disagreement, both should ask, “I heard you say….is that correct?” This way, both are intently listening to the other individual and refraining from making assumptions about what the other is saying.

Pivot 5: Challenge v. Opportunity

When given a difficult project, it can often seem daunting or even impossible to accomplish. Evan instructed the audience to change this mindset and instead look at it as an opportunity to learn something new. This way, professionals have a new perspective and gain the ability to open themselves up to new skills and possibilities.

Evan left the audience by asking, “Are you going to be the leader that brightens up the room when you enter OR when you leave?” By living by these pivots, PRofessionals have the ability to surpass their peers and become effective leaders in the industry.

Agency tour at Shift Communications

by Anna Newton, PRSSA Secretary, Spring 2019

On Feb. 19 several members of Emerson College PRSSA visited Boston-based Shift Communications to learn about the ins and outs of a successful, data-driven PR agency.

PRSSA members spoke with Shift staff members  Megan Gaffney (Account Director) and Brittany Joyal (Senior Account Executive). After a tour of the offices, Gaffney and Joyal escorted the Emerson College PRSSA members to a conference room and walked the students through a typical day at an agency. Gaffney and Joyal explained how a Shift Communications staffer would typically make a plan at the beginning of the day, meet with their team to discuss objectives and continually work on differing projects for clients.

Both professionals also emphasized the importance of media relations. They stated, in order to catch the eye of a journalist, never send irrelevant content, format the content in a way that is digestible to each journalist, give journalists 24 hours to respond and never call a journalist. Gaffney and Joyal also highlighted the need to create and sustain positive relationships with the media. Some tips they provided include always putting the journalists’ name in the subject line and sending personal emails when possible.

Joyal, who started her career at Shift as an intern, told members how to impress interviewers when applying to Shift Communications. She stated that an interviewee should express what makes them unique and a good fit for the position. Joyal also said the interviewee should be extremely well-versed on the organization and have completed thorough research, mention the organization’s blog posts and ask questions regarding industry trends.

After the event, members mingled with the Shift professionals and asked questions. Gaffney and Joyal provided the members with their contact information and encouraged them to reach out with any lingering thoughts or questions.