5 Careers for Marketing Majors

If you’re curious about earning your master’s in Marketing, you’re in luck! Careers for marketing majors are diverse and can range from being creative to analytical.

As one of the fastest-growing career paths in the United States, marketing positions are plentiful. Careers in marketing are projected to increase by 10% over the next 10 years. Even better, 31,100 marketing jobs are open and up for grabs every year. According to the Bureau of Labor Statistics, Marketing Managers can make as much as $130k a year, with non-managerial positions trailing not far behind. 

Marketing is a diverse career with endless possibilities to enter any industry you’d like, including technology, healthcare, education, consumer products and many more. No matter what career path you decide to pursue, Emerson College’s Strategic Marketing Communication Master’s program can help you get there. 

Check out these 5 careers for marketing majors to explore.

Marketing Coordinator 

Marketing Coordinator positions offer hands-on work experience. Your responsibility is to help senior members with their projects. From project management to content writing, you can expect to learn the ins and outs of everything marketing has to offer. Marketing Coordinators are key team members and often move up quickly into more specialized roles. If you’re looking to learn a little bit of everything – this is the role for you.

Social Media Manager

As a Social Media Manager, you’ll have one solid objective: overseeing social media strategy and content with the goal of increasing brand visibility and customer engagement. Social Media Managers are responsible for testing the best way to reach your target audience. As one of the most fun and flexible career paths, social media allows you to get creative in your work and develop or maintain your brand’s voice.

Similarly, social media makes data collection much easier. Since many websites allow you to track and take analytics from your audience engagement, you can plan out strategies even more specifically and thoroughly, making the chess game of attention-retention online that much more engaging. 

Event Planner

Event Planners experience different responsibilities every day, and no two days are alike. The top two skills Event Planners need are creativity and organization. Event types can range from fundraising to product launch parties, corporate events, and even to weddings. As one of the most diverse career paths, no day will look the same, and you’ll have the chance to network with community members from all walks of life. From posh parties and elevated branding, event planning is a great career option for those looking for diverse job responsibilities. 


Copywriting represents the meeting point between proper creative writing and thorough marketing skills. In fact, it’s not strange for people who are specialized in writing to find a fulfilling, lucrative career in marketing, and this is because a lot of the creative skills necessary to succeed as a writer are immediately applicable to marketing copywriting. 

As a copywriter, you’ll be tasked with creative prose for advertisements for goods and services. It may be as simple as coming up with a catchy slogan or as extensive as designing an entire ad campaign. You could also do more specific tasks, such as writing speeches for spokespersons, ghostwriting for blogs, books, and magazines, creating content for personalized brands, and handling advertising packets for collaborations between ad agencies. 

Email Marketing Manager 

Brands often have mailing lists for their providers and clients, allowing them to be up to date with deals, sponsorships, announcements, and more. As an email marketing manager, you’d be, of course, managing these email interactions, seeking to optimize communication, and creating email campaigns that capture your audience’s attention. 

Reporting on analytics and trends is another component of email marketing. Measuring analytics that your clients and audience may provide indirectly through their response and engagement with your email campaigns, which, in turn, allows you to tailor them even more specifically and effectively.  

These are just a few careers for marketing majors to explore. Marketing is an excellent career path for creatives, number-driven individuals, or anyone in between. There is so much more you can do in marketing, and we encourage you to explore those possibilities to your fullest potential. 

Follow Juan Molina Velarde:

Juan Molina Velarde is a fiction writer, former journalist, and Creative Writing MFA student at Emerson College. He divides his time between Boston and his home country of Panama.

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