Staff Spotlight: Diana DiLoreto

Position: Generic Managing Editor, Generic E-Board Representative.

 

Major: Writing, Literature, and Publishing BFA

 

Minor: Marketing Communications

 

 

 

Current internship: Social Media Intern at Harvard Common Press.

 

Favorite part of Pub Club: Creating and managing the Generic Facebook page and the magazine’s social media presence has been an absolute joy. Moving the magazine to be able to stand on its own outside of Pub Club’s social media has been was a big project on my part. I’m a little sad to be leaving most of the social media work to our current Marketing Director, but thankful for the enthusiasm from the rest of the club and Generic staff. Overall, that would be my favorite thing: whenever someone has a crazy idea—a sound idea, and one that could be really cool but also a bit tricky to pull off—the E-board and club is always 100% behind you.

 

Craziest Pub Club memory: For the Western Genre Workshop in the Spring 2015 semester, we dressed up Generic’s then-Managing Editor Carl as a cowboy, and took pictures of him all over campus. This was one of the most bizarre and fun marketing stints I’ve ever done: the pictures were beautiful, Lee Pelton stumbled upon us in the commons and we talked him into a picture with Carl (Which stayed up as our cover photo for months!!!), and the hashtag for the workshop–#CarlDoesCowboys—still makes me giggle.

 

Why do you love publishing?: I’ve always loved telling my own stories, but before college I’d never considered a job in publishing except as a stepping stone into being an author in my own time. Right at the beginning of my sophomore year, my parents convinced me into a marketing minor. I wasn’t crazy about it, but I trudged to my 8 a.m. intro class, which was with Randy Harrison. It was like the whole world opened up. I had always thought of marketing as a means of convincing consumers into buying what you want them to buy, but Harrison really emphasized this idea of telling stories through marketing—stories that appeal to all of us. And it was this watershed moment of, “Woah, I could help other people tell their stories, too,” and that really opened me up to this whole world of marketing in publishing. I love substantive editing, I love writing, but when I think about marketing books for the rest of my life—of sharing stories—I feel like I’m doing what I’ve always supposed to do.

 

Patronus: Otter (Move over, Hermione).